The rapid scale up of the response has been accompanied by an increasing emphasis on measurable indicators and results. �q �Di�&i��tȀS�AA A dissemination strategy Dissemination is an integral part of the evaluation strategy and should be thought about at the time that evaluation questions are planned and methods developed. It encompasses a variety of practices covering a range of research processes and outputs, including areas like open access (OA) to publications, open research data, open source software/tools, open workflows, citizen science, open educational resources, and alternative methods for research evaluation including open peer review [19]., Editor: Russell Schwartz, Carnegie Mellon University, UNITED STATES. Innovative dissemination, then, means dissemination that goes beyond traditional academic publishing (e.g., academic journals, books, or monographs) and meetings (conferences and workshops) to achieve more widespread research uptake and understanding. Outline . Writing effective evaluation and dissemination/diffusion plans: ... A team with a complementary set of experiences, expertise and training will assure an optimal evaluation strategy for the proposed project. Many now view wider dissemination and public engagement with science to be a fundamental element of open science [10]. The 2017 Progression Framework benchmarking report of the Scientific Council made several recommendations on how to make progress on diversity and inclusion in science: (1) A strategy and action plan for diversity should developed that requires action from all members included and (2) diversity should be included in a wide range of scientific activities, such as building diversity into prizes, awards, or creating guidance on building diversity and inclusion across a range of demographics groups into communications, and building diversity and inclusion into education and training. The best in this case is the widely adopted Creative Commons licenses, CC BY or CC 0. Yes While they are usually linked to universities, hacker and maker spaces tend to be community-run locations, where people with an interest in science, engineering, and art meet and collaborate on projects. Formative evaluation, pilot test results . Consider using intra- and interdepartmental in-services, journal clubs, online media, lectures, conferences (such as an abstract … UNIFEM Guidance Note on Developing an Evaluation Dissemination Strategy. The academic discourse on diversity has always included discussions on gender, ethnic and cultural backgrounds, digital literacy, and epistemic, ideological, or economic diversity. When the outcomes have been measured and evaluated, it may appear as if the project is complete, but work still needs to be done. Yes No, Is the Subject Area "Data visualization" applicable to this article? However, even if not, the formal exercise of creating a plan at the outset that organises dissemination around distinct milestones in the research life cycle will help you to assign roles, structure activities, as well as plan funds to be allocated in your dissemination. When doing this, try to avoid any explicit self-promotion—your personal profile naturally will develop based on your ability to be an effective and impactful communicator. Evaluating dissemination strategies to promote preteen HPV vaccination Joan R Cates , Sandra J Diehl , Jamie L Crandell , and Tamera Coyne-Beasley School of Journalism and Mass Communication, University of North Carolina at Chapel Hill, University of North Carolina, Chapel Hill, NC 27599-3365 USA It is a living document that should be referred to and updated on a regular basis. Publications that referred to (1) guideline(s) or recommendation(s), (2) dissemination, (3) dissemination with patients/patient organisations and … S��ɵ;���+��{lw������*�"��U=nP\6��ۀo��=fW��ېE����w��D�c�Q�%�N�v̀�Kr��א| Adoption of these outlets and methods can also lead to new cross-disciplinary collaborations, helping to create new research, publication, and funding opportunities [8]. Science festivals are community-based showcases of science and technology that take place over large areas for several days or weeks and directly involve researchers and practitioners in public outreach. Colleen Brown. This also makes it easier to integrate such outputs with other services like ORCID. This article sets out 10 easy steps researchers can take to disseminate their work in novel and engaging ways, and hence increase the impact of their research on science and society. You can also schedule tweets before and during any conferences, and use the conference hashtag to publicise your talk or poster. The Centers for Disease Control and Prevention (CDC) defines this process called “dissemination” as “the process of communicating evaluation procedures or lessons learned to relevant audiences in a timely, unbiased, and consistent manner," with the ultimate goal of … There are a number of ways to make research papers OA, including at the journal site itself, or self-archiving an accepted manuscript in a repository or personal website. They advise that such content has a high chance of being ‘virally’ spread via social media. When it comes to innovative dissemination, the goal is usually that the materials are accessible to as large an audience as possible. No, Is the Subject Area "Internet" applicable to this article? e1007704. The goal is to provide stakeholders (primarily researchers but also intermediaries) with an entry point to innovative dissemination, so that they can choose methods and tools based on their audience, their skills, and their requirements. Making FAIR (Findable, Accessible, Interoperable, Reusable) research data and code available enables reuse and remixing of core research outputs, which can also lead to further citations for projects [25,26,27]. Yes Less formally, Science Cafés or similar events like Pint of Science are public engagement events in casual settings like pubs and coffeehouses. If your data visualisations could be considered too technical and not easily understandable by a nonexpert reader, consider creating an ad hoc image for this document; sometimes this can also take the form of a graphical abstract or infographic. knowledge dissemination strategy using those communica-tion channels most useful and effective for disseminating the findings to a very specific audience, that is, clinical research - ers in the field of NGx, was envisioned. Invite and engage others to foster participation and collaboration with research audiences. Three dissemination strategies are implemented and evaluated in different scenarios, e.g., city center and parking lot, and they include: (1) a strategy that replicates the content that has traversed the least number of hops, LNHF; (2) a strategy that replicates the As a result of different skills and tools needed, there may be higher costs associated with some aspects of innovative dissemination. The Evaluation Dissemination Strategy should be finalized and implemented during the final stage of the evaluation: follow-up and use. Let your artistic side loose or use new visualisation techniques to produce intuitive, attractive data displays. Target and frame the key messages that you want to communicate to specific groups. You can find tools via a more-complete range of sources, including the OpenUP Hub. Communication & Dissemination Manager. Evaluation Dissemination: Dissemination Opportunities 9B (pdf slides kB) This list of websites includes details of where you might disseminate findings from your evaluation. Although some of the strategies used to evaluate clinical services might be relevant for evaluating dissemination practices, a paradigm for the complete evaluation of transfer strategies would not have the same basic assumptions as one for clinical research (42,93). The annual Dance Your PhD contest, which began in 2007 and is sponsored by Science magazine, even asks scientists to interpret their PhD research as dance. 2132 0 obj <>stream Disseminating publications as preprints in advance of or parallel to journal submission can increase impact, as measured by relative citation counts [22]. h�bbd```b``)��/�d8�d>"�����`� These might seem a bit obvious or laborious but are critical first steps towards strategically planning a project. However, there are many ways to introduce visual elements that can act as attractive means to help your audience understand and interpret your research. Finally, and perhaps most importantly, try not to come across as a ‘scientific robot’, and make sure to communicate the more human personality side of research. Create a website that leverages this visual identity and is as simple and intuitive as possible, both in its layout and in the way content is formulated (limit insider jargon). There are several general types of evaluation information that can be disseminated, depending on the nature and stage of a project. 5. The case for better dissemination 2. Service: WritingType: Academic Terminology: Common Number of Pages: 7 pages (1925 words) Topic Of Your Paper: Design and critically evaluate an appropriate dissemination strategy for the research project discussed in Haxell (2014). No, Is the Subject Area "Social networks" applicable to this article? Think first from the perspective of what they might want or need to hear from you, rather than what you want to tell them. Decisions will need to be made about the level of dissemination to be carried out. The strategies (including combinations) will be ordered by the number of true cases detected, from least to greatest, and the principles of dominance and extended dominance will be applied to eliminate redundant strategies from the analysis. Citation: Ross-Hellauer T, Tennant JP, Banelytė V, Gorogh E, Luzi D, Kraker P, et al. As part of this, it is a key responsibility to create a healthy and welcoming environment for participation. As such, innovative dissemination is a core element of open science. How do you develop an Evaluation Dissemination Strategy? As technologies have advanced, so have our means of visually representing data. Dissemination is an integral part of the evaluation strategy and should be thought about at the time that evaluation questions are planned and methods developed. Traditional research outputs like research articles and books can be complemented with innovative dissemination to boost impact; for example, by preparing accompanying nonspecialist summaries, press releases, blog posts, and visual/video abstracts to better reach your target audiences. The last two decades have seen the majority of scholarly journals move online, and scholarly books are increasingly found online as well as in print. The Secretariat-General issues general guidelines for the evaluation work in the DGs, it arranges training courses for staff and it organises External Evaluation Network meetings. Practice guidelines are those documents that present the best evidence for a given protocol of treat-ment or care. Next to classic scientific conferences, different types of events addressing wider audiences have emerged. CONCEPT OF PROJECT EVALUATION EVALUATION AS PART OF MANAGING FOR IMPACT Design, monitoring and evaluation … This book is a real-world study of Peer-Led Team Learning (PLTL), a method in which undergraduates work together, under the guidance of a peer leader, in course-connected workshops. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Yes If you do not see its contents the file may be temporarily unavailable at the journal website or you do not have a PDF plug-in installed and enabled in your browser. Engage those with special specific skills in the use and/or development of appropriate communication tools, to help you in using the right language and support you in finding the suitable occasions to reach your identified audience. and Evaluation of National Health Strategies, held in Glion-sur-Montreux, Switzerland, 14–15 July 2010. WHO is particularly grateful to country monitoring and evaluation experts in Benin, Ethiopia, Ghana, Kenya, Mali, Mozambique, Nepal, Rwanda, Sierra Leone and Uganda, who facilitated the testing and review of the document at country level. As previously discussed, you may also consider creating a video abstract for a paper or project. 2111 0 obj <> endobj Some of these suggestions or platforms might not work across all project types, and it is important for researchers to find which methods work best for them. No, PLOS is a nonprofit 501(c)(3) corporation, #C2354500, based in San Francisco, California, US,,,,,,,, Visualising data: tools to help create innovative visual representations of data (e.g., Nodegoat, DataHero,, Sharing notebooks, protocols, and workflows: ways to share outputs that document and share research processes, including notebooks, protocols, and workflows (e.g., HiveBench,, Open Notebook Science Network), Crowdsourcing and collaboration: platforms that help researchers and those outside academia to come together to perform research and share ideas (e.g., Thinklab, Linknovate, Just One Giant Lab), Profiles and networking: platforms to raise academic profile and find collaboration and funding opportunities with new partners (e.g., Humanities Commons, ORCID, ImpactStory), Organiding events: tools to help plan, facilitate, and publicise academic events (e.g., Open Conference Systems, Sched, ConfTool), Outreach to wider public: channels to help broadcast your research to audiences beyond academia, including policy makers, young people, industry, and broader society (e.g., Famelab, Kudos, Pint of Science), Publishing: platforms, tools, and services to help you publish your research (e.g., Open Science Framework, dokieli, ScienceMatters), Archive and share: preprint servers and repositories to help you archive and share your texts, data, software, posters, and more (e.g., BitBucket, GitHub, RunMyCode). The goal is to provide stakeholders (primarily researchers but also intermediaries) with an entry point to innovative dissemination, so that they can choose methods and tools based on their audience, their skills, and their requirements. Writing effective evaluation and dissemination/diffusion plans: ... the project to ensure that the evaluation strategies best match the planned work, and also so that the planned work is guided by contemporary learning theories. PROJECT EVALUATION ♦ Project monitoring focusing on activities and outputs and their contribution to outcomes. Once you have begun to disseminate your research finding or product, consider how you might evaluate the effect that your dissemination strategies have on getting your message to end users. 2124 0 obj <>/Filter/FlateDecode/ID[<106B07F2E4BD6243ADE221EC30C65B06>]/Index[2111 22]/Info 2110 0 R/Length 81/Prev 1455700/Root 2112 0 R/Size 2133/Type/XRef/W[1 3 1]>>stream Get to know your target audiences, their needs and expectations of the research outcomes, as well as their preferred communication channels to develop a detailed understanding of their interests and align your messages and media with their needs and priorities. Center for Research and Interdisciplinarity, University of Paris, Paris, France, Affiliation JT is the founder of the Open Science MOOC, and a former employee of ScienceOpen. Such an approach can be especially powerful in getting the message across to decision-makers and thought-leaders, although the resources required to schedule and potentially travel to such meetings means you should target such activities very carefully. View more Module 6: Disseminating Best Practices Disseminating program results can help rural community health programs to build relationships with project partners and funders, increase visibility, and share best practices. 7. to evaluate guideline implementation and dissemination strategies and their appropriateness for team-based health-care setting. What is it that you want them to take away? Preprinting speeds up dissemination, meaning that findings are available sooner for sharing and reuse. 1. Studies evaluating dissemination strategies, involving patients and/or reaching patients, were included. Form and content go hand in hand. Monitoring is the continuous observation of a project’s progress by systematically gathering key performance data for regular analysis (see Chapter 6. If not, why not? When to disseminate . This European Coordination and Support Action grant award addressed key aspects and challenges of the currently transforming science landscape and proposed recommendations and solutions addressing the needs of researchers, innovators, the public, and funding bodies. Funding: This work was partly funded by the OpenUP project, which received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. The OpenUP survey showed that nearly half of the respondents (41%) use academic social networks as a medium to disseminate their research, and a quarter of respondents (26%) said that these networks informed their professional work [16]. (… Open Knowledge Maps, Vienna, Austria, Affiliation Some examples of quantitative indicators include the following: Some examples of qualitative indicators include the following: We recognise that researchers are usually already very busy, and we do not seek to pressurise them further by increasing their burdens. As with virtually all areas of life, research dissemination has been disrupted by the internet and digitally networked technologies. Create a brand by giving your project a unique name, ideally with some intuitive relation to the issue you are investigating. Yes Design and critically evaluate an appropriate dissemination strategy for the research project discussed in Haxell (2014). Research should reach all who might be affected by it. It is possible to hit the road and take part in science festivals, science slams, TEDx talks, or road shows. However, there is a paradox at play here, for while there have never been more avenues for the widespread dissemination of research, researchers tend nonetheless to value and focus upon just a few traditional outputs: journal articles, books, and conference presentations [11]. Institute for Research on Population and Social Policies, National Research Council, Rome, Italy, Affiliation Once you have begun to disseminate your research finding or product, consider how you might evaluate the effect that your dissemination strategies have on getting your message to end users. New online formats for interaction with the wider public, such as TED talks broadcast via YouTube, often receive millions of views. Careful consideration should be given to licensing of materials, depending on what your intended outcomes from the project are (see Rule 1). %PDF-1.5 %���� In the age of open research, don’t just broadcast. Copyright: © 2020 Ross-Hellauer et al. The push towards greater public understanding of science and research since the 1980s, and an emphasis on engagement and participation of non-research audiences have brought about new forms of dissemination [9]. Science slams are short talks in which researchers explain a scientific topic to a typically nonexpert audience. This first strategic step will make all other subsequent steps much simpler, as well as guide how you define the success of your activities. Are they having the right impact? Some journals also have dedicated press teams that might be able to help you with this. As noted above, you should begin to develop your strategy during the preparation stage of the evaluation and integrate additional information as the evaluation progresses. Implementation and dissemination are those methods utilised to encourage uptake of evidence by prac-titioners to improve patient outcomes. h�b```�k�@r �1� EY8�8 N`�)�if`hK�r�Q`�o�Et�߅?�V�%�0~`�a~�p��&>���T�4�z"_d0/g(w�9���{��>�I+E��2� �a:�x�%62I��bHǾ�;æM��uFttu[y�̩@�Y\4\�N8� !��i�IxН��#iӷ5�7)�Ϛ:��h�����M҆���;�z��rlsQ�}"��B�I-ѕ�"J7�s��$t�����8��c�T�։� J�]��o��;���,�X�|a��Mk@&[�.jOR��Ѧ��薳k��& �m��� ����0t4H4it40J �HGG�z�S� @d0t �v0dt0�Y@}�@Q�� ���lR����Q� �h`R�@m � �à2����Ah��P� ���v1 Respect inclusion in scientific dissemination by creating messages that reflect and respect diversity regarding factors like gender, demography, and ability. Firstly, OA publications seem to accrue more citations than their closed counterparts, as well as having a variety of possible wider economic and societal benefits [21]. Open science is ‘transparent and accessible knowledge that is shared and developed through collaborative networks’, as defined by one systematic review [18]. Powerful trends towards responsible research and innovation, the increasing globalisation of research, and the emergence and inclusion of new or previously excluded stakeholders or communities are also reshaping the purposes of dissemination as well as the scope and nature of its audiences. If appropriate open licenses are not used, while materials may be free to access, they cannot be widely used, modified, or shared. Evaluation Dissemination: Dissemination Strategies 9A (pdf slides kB) This information sheet includes ideas for different ways of dissemination that might be included within a communication plan. A monitoring and evaluation (M&E) plan is a document that helps to track and assess the results of the interventions throughout the life of a program. 6-part strategy for effective dissemination 3. v Introduction The objectives of Comenius 2 are to enhance the quality of teaching and learning; to reinforce the European dimension of school education; to promote quality in the teaching of EU languages; and to promote intercultural awareness in school education in Europe. Remaining visible is an essential part of accumulating esteem. We also do not want to encourage the further fragmentation of scholarship across different platforms and ‘silos’, and therefore we strongly encourage researchers to be highly strategic in how they engage with different methods of innovative dissemination. Many funded research projects require a dissemination plan. Academia is a prestige economy, where individual researchers are often evaluated based on their perceived esteem or standing within their communities [15]. We have developed a four-phase model to facilitate the development, evaluation, and widespread dissemination of innovative strategies to train the biomedical research workforce. ��%"�g�47ˀӒ)� �S�+�)��QB\j����դ����3z�z0��g�c8�!��C~;�C�.5�o�Ը�At��fd`�X��1�ξN��g��7��)1S;�2FQ� ��� Center for Digital Safety and Security, AIT Austrian Institute of Technology, Vienna, Austria. The Agency for Healthcare Research and Quality (AHRQ) Effective Healthcare (EHC) Program funds individual researchers, research centers, and academic organizations to work with AHRQ to produce effectiveness and comparative effectiveness research for clinicians and consumers.1 Comparative effectiveness research (CER) compares the benefits, harms, and effectiveness of health interventions for the prevention, diagnosis, treatment, and management of clinical conditions and the improvement of he… Dissemination can occur in many forms within your organization and beyond, and it should be part of the planning process for the full project. Professional academic social networks such as ResearchGate and boast millions of users. Choosing media and format of your communication strongly depends on your communication objectives, i.e., what you want to achieve. The motivation to disseminate research can come in many forms. What is dissemination? An online presence maintained via personal websites, social media accounts (e.g., Facebook, Twitter, LinkedIn), researcher identifiers (e.g., ORCID), and academic social networks (e.g., ResearchGate, institutional researcher profiles) can be a personal calling card, where you can highlight experience and demonstrate your expertise in certain topics. Ideally, these individuals will be ready and receptive to recommendations, since the evaluation process will have incorporated the priorities and interests of these groups (see Focusing the Evaluation). The YouTube video of her fascinating talk about the gut has received over 1 million views. Dissemination of Evidence Based Practice and Nursing Research Overview For this module, the strategies related to dissemination of evidence-based practice are reviewed. Of course, not everyone is a trained artist, and this will be dependent on your personal skills. You never know how these small steps might end up having a wider impact on your research and career. monitoring & evaluation strategy and action plan health, population, and nutrition sector development program. With science cafés and hackerspaces, novel, participatory spaces for research production and dissemination are emerging—both online and offline. 5. Affiliation It takes 17 years, on average, to translate 14% of original research into benefits for the public. Such participative activities can be as creative as you wish; for example, through games, such as Foldit for protein folding ( This limitation, however, prevents the use of materials in many forms of (open) educational resources and other open projects, including Wikipedia. here. We also discuss 7 practical roles that researchers play in dissemination and related research: sorting through the evidence, conducting formative research, assessing readiness of user organizations, balancing fidelity and reinvention, monitoring and evaluating, influencing the outer context, and testing dissemination approaches. Dissemination of other open science outputs that would usually remain hidden also not only helps to ensure the transparency and increased reproducibility of research [24], but also means that more research elements are released that can potentially impact upon others by creating network effects through reuse.
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